| Industry | Computer software Interactive entertainment |
|---|---|
| Fate | Liquidation(2003) |
| Founded | Warwickshire, United Kingdom(1988) |
| Headquarters | Warwickshire, United Kingdom |
| Products | Cybermorph Olympic video games Q-Motion |
| Parent | GBH group |
Attention To Detail (short: ATD; official: Attention To Detail Ltd) was a Warwickshire-based British software house that endured nearly 15 years, from its foundation by five University of Birmingham graduates in September 1988 to their liquidation in mid-2003. It was best known for creating games.
Unlike other companies established at around the same time, ATD was unusually quiet during the 16-bit boom, only releasing Cybermorph (1993) and the sequel Battlemorph (1995) for the ill-fated Atari Jaguar. Their breakthrough came with the 1999 PlayStation hit Rollcage, a futuristic racer that achieved both critical and commercial success. They also made a game called Firebugs.
Having joined the GBH group in 1997, they were given the development of the official video games of the Sydney 2000 and Salt Lake City 2002 Olympic Games. They also developed the Lego games, Lego Racers 2, and Drome Racers.
Although more known for their gaming division, they developed Windows utility Triever, the Q-Motion video compression technology and a graphic unit for arcade machines called RasterSpeed.